[SAINT LAURENT, Yves]
(Paris, Wolkoff & Arnodin for Yves Saint Laurent, 1993).
4to, publisher’s red boards with gilt beaten metal outer corners, blind-stamped Saint Laurent trademark in centre of the first side, bound with 5 gilt hammered metal rings, all edges gilt. (2) pp., 21 pp., printed throughout in red, gold, and black, 2 colour illustrations of which one tipped in. Complete.
First and only edition.
Breathtaking promotional brochure, an ode to Saint Laurent’s new flagrance “Champagne” launched in 1993, and a typographic tour de force.
“In 1993, Yves Saint Laurent launched a new fragrance, Champagne, “for light, happy, and bubbly women”. However, a lawsuit filed by the Comité interprofessionnel du vin de Champagne [Interprofessional Champagne Wine Committee] forced Saint Laurent to change its name in France. The fragrance was renamed Yves Saint Laurent and later Yvresse in 1996. In less than three months, Champagne became the third best-selling fragrance in Europe” (Yves Saint Laurent Museum).
The famed French advertising agency Wolkoff & Arnodin acquired a rich experience working for international luxury brands such as Yves Saint Laurent fashion and cosmetics, Richard Mille, Charles Jourdan, Bernardaud, Baccarat, Viktor & Rolf Fragrances… as well as for consumer brands like Canderel, Kleenex and Coca-Cola with partnerships between Coca-Cola Light and fashion designers Karl Lagerfeld, Jean Paul Gaultier, Marc Jacobs, G.W Anderson, and Chantal Thomass. Founders Alexandre Wolkoff and Antoine Arnodin began working with Yves Saint Laurent in 1975 as part of Mafia’s iconic branding agency (Maïmé Arnodin Fayolle International Associés). The collaboration continued when the graphic designers set up their own agency in the late 1980s. After the fashion house closed in 2002, they designed exhibition posters and catalogues for the Fondation Pierre Bergé – Yves Saint Laurent. The agency developed the visual identity of the Yves Saint Laurent Museum in Paris.
Very rare indeed.