Sophisticated Hats

DEMAY (Marcelle)La Mode en mil neuf cent douze chez Marcelle Demay, 11 rue Royale, Paris.

(Paris, Draeger Frères, 1912).

4to, original cream card covers with yellow silk cord, first side with illustration in pochoir by Charles Martin, and a gilt band underneath. (28) pp. Text printed in black and yellow. Tipped-in colour frontispiece-portrait of comedian Berthe Cerny of the Comédie Française, 8 vignettes in yellow or black, 4 superb plates in pochoir colour by Charles Martin of a different hat for each season, 4 tipped-in coloured photographs [by Talbot] of the actress modelling those same hats. Presentation text by Alfred Capus entitled “La Parisienne”. Complete.

First and only edition of a sophisticated advertising brochure produced by the great Parisian designer printer Draeger for the fashionable Parisian milliner Marcelle Demay. It is rightly regarded as one of the finest hat catalogues.

Beautiful illustrations by the graphic artist, fashion designer, ballet and theatre set and costume designer Charles Martin (1884-1934), one of the most acclaimed Art Deco illustrators, a contributor to such fashion journals as the Gazette du Bon Ton, Modes et Manières d’Aujourd’hui, Vogue, Harper’s Bazaar and many of the most luxurious publications of the age.

A very good copy.

Ref. Pages d’or de l’édition publicitaire, 3

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