Iconic Design

[TRADE CATALOGUE]

Mini-Minor Morris. La plus grande des MINI voitures.

(Oxford, The Nuffield Press Limited, 1962).

Large square folio sheet folded to oblong 4to format, printed on both sides in colour, French text, photographic illustrations. Complete.

First edition.

Rare advertising leaflet with attractive graphic design for the iconic MINI.

With the 1956 Suez Canal crisis, Egypt cut its ties with Europe and rationalised its fuel supplies. Europe soon faced massive fuel shortages, and Sir Leonard Lord, director of the British Motor Corporation (BMC), set about building a small, economical car to compete with German cars. The project was led by Alec Issigonis, the former Morris chief engineer who had created the Morris Minor. In 1959, after two and a half years of development, the car was marketed under two different names, Austin Seven and Morris Mini-Minor, the only difference being the radiator grille. In 1962, the Mini name was adopted. Over the years, the car has become a true design icon. For each generation, Mini has shaken up the codes of the compact segment with its iconic design and inimitable go-kart feeling.

A fine copy.