[DRAEGER] Parfums Bienaimé, Paris. [Preface by Pierre Lestringuez].

(Paris, Draeger Frères, 1947).

4to, publisher’s spiral-bound cream card covers, first side printed in grey and gold. (46) pp. Complete.

20 stunning colour plates with gold highlights, including one with tipped in label specimens.

First and only edition.

Splendid trade catalogue illustrating the latest creations (including cosmetics) of the great Parisian perfume company established in 1935 at number 396 of the fashionable rue du Faubourg Saint-Honoré by Robert Bienaimé, a former member of the Parfumerie Houbigant for which he created fragrances such as Lilac, a single flower fragrance and, the all time bestseller, Quelques Fleurs, a floral bouquet.

A wonderful sophisticated Draeger production for the Happy Few.

A fine copy.

Ref. Pages d’or de l’édition publicitaire, 27.

Price: 850,00 euros

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