Modern Typeface

Marcel JACNOScribe.

Paris, Gravé et fondu par Deberny & Peignot, (1936).

Small 4to, publisher’s brown stiff covers printed in red. (12)pp. Printed in black, yellow, green and brown. Illustrated throughout. Folded poster loosely inserted. Complete.

First and only edition.

Rare and beautiful brochure showcasing Marcel Jacno’s new typeface “Scribe”: a calligraphic typeface for the publicity market, advertised for as “a snapshot of modern handwriting”, familiar and spontaneous in tone and reflecting the “spoken” style, thus moving away from classic English-style typefaces.

Marcel Jacno (= Marcel Jachnovitch, 1904-1989), famous self-taught French graphic designer and type designer born of Russian parents. He entered the world of graphic arts in the late 1920s, creating iconic posters for Gaumont and Paramount. He is also famous for having revisited in 1936 the famous winged helmet originally designed in 1929 by Maurice Giot, which adorned the Gauloises cigarette packs.

In the 1930s, his typeface creations were published by the prestigious Parisian foundry Deberny & Peignot: Film, in 1934, inspired by Cassandre’s Bifur and showing his filiation with the world of cinema, and “Scribe” (1936).

Jacno made several trips to the United States between 1936 and 1938, where he worked as an independent commercial artist, and taught at the New York School of Fine and Applied Art. Back to France, the Second World War put a brutal brake on his projects; he then went through one of the most difficult periods of his life, which saw him enter the Resistance and then be deported to the Buchenwald internment camp. After the war he created packaging and advertising material for prestigious fashion, perfume and spirits brands, including Lip, Chanel, Bourgeois, Guerlain, Courvoisier and others. The artist became increasingly popular in the 1950s and 1960s, working for the publishing industry, the press (L’Observateur, France Soir) and the theatre, most emblematically for the Théâtre National Populaire then under the direction of Jean Vilar. His eponym typeface “Jacno” was published in 1951.

Excellent copy.

Price: 600,00 euros

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